Mahindra First Choice Services (MFCS), India’s leading multi-brand car workshop company, is expanding its footprints in the country by opening more such franchise model. At present, MFCS has appointed 10 franchises in Chennai which will commence operation in the next three months, the first being, KLN Motor Agencies at Ekkattuthangal, which was inaugurated by YVS Vijay Kumar, CEO, Mahindra First Choice Services. MFCS operates a total of 28 Company owned Company Operated (COCO) workshops across the country.
“With a car population of over 6,00,000, and a culture of strong process adherence, Chennai was the logical choice for us to establish our first franchisee workshop. Moreover, we already have a strong network in the city with three COCO workshops at Ambattur, Guindy and Nerkundram. With its strategic location and local knowledge, KLN Motor Agency will help MFCS to further enhance its reach and reputation as its franchisee partner,” said Vijay Kumar.
MFCS is also looking for newer regions like Mumbai, Pune, Delhi NCR, Punjab and Karnataka which will help to reach the company’s target of more than 100 workshops by the end of this fiscal. This in turn will help the company to reach a greater number of potential customers.